I help teams navigate complexity, align around a shared direction, and design services and experiences that make life easier, clearer, or more meaningful for people they serve.
I work with leaders and teams who are building things that affect people’s lives — across health, wellbeing, technology, and adjacent industries.
My practice sits at the intersection of care, technology, and operations. I bring a foundation in clinical nursing, alongside years of experience across service design, product, and experience strategy. This gives me a grounded understanding of how systems, decisions, and experiences show up for real people — not just in theory, but in practice.
I’m most effective in moments of ambiguity: when priorities are unclear, teams are misaligned, or there’s a gap between intention and lived experience. I focus less on pixel-perfect outputs, and more on outcomes — creating just enough clarity, structure, and momentum to help teams move forward together with confidence.
Read through these themed narratives to get a sense of the breadth and depth of work I’ve been a part of recently. These are posed to stir curiosity and pique any interests that align.
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Want to see some visual work? Here is a sample design showcase for your perusal.
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Being a part of agile teams.
Organising events.
Facilitating workshops.
Working on digital<>physical products.
Collaborating with others.
Producing my own products outside of work.
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If you’re in a hurry but want to take something away to read, download my curriculum vitae for a quick scan.
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Human-centred, collaborative, and grounded. I believe people align more easily when they feel heard and respected, and that progress comes from facing problems together rather than across silos. I work comfortably with small, cross-functional teams within large organisations, as well as start-ups and scale-ups navigating growth, change, or new directions.
Where helpful, I collaborate with UX researchers, UI designers, and technical specialists — focusing my own energy on sensemaking, alignment, and outcomes.